Media studies key glossary Assignment Example | Topics and Well Written Essays - 500 words

Media studies key glossary - Assignment Example McLuhan elaborated that medium grows and being such, it is also an agent of change that includes everything we think of, create, think and conceive. There are several terms used which critically relates to the text which are senses, mind and change. Senses relate to the text as it is the agent that collects experience to be stored in the mind which in turn becomes the medium that will facilitate change. This is important in media studies because it clarifies the use of the term not as a vehicle but rather as the dynamics and the agent of change. Medium is the message (McLuhan) - McLuhan earlier defined medium as the extension of our minds and senses. Being an extension of our minds and senses, it could change anything we can think of, create or conceive. Message on the other hand is the pattern or scale of the change that an idea introduces in human affairs (McLuhan 1964, 8). The message is not the content but rather the dynamics that change brings with it. Thus, the â€Å"medium is the message† meant that we could know the dynamics of anything (medium) that we conceive due to the changes that they effect (message) and should not be confused with the content of the message ((McLuhan 1964, 9). These terms are important to the study of media because it again put the usage of the word â€Å"medium is the message† in proper perspective. Message does not necessarily mean the content but rather the extent of the change that the medium or the dynamics of change can facilitate. Print-capitalism (Anderson) – refers to the use of the printing press that facilitated discourse of which eventually emerges a common language that facilitated common understanding. Capitalists printed their works in the vernacular (Anderson 1991, 39) to have an optimum circulation that cause people to understand each other and brought common discourse. This common language wrought by the discourse of print capitalism brought about the idea and notion of